Tristan is a 33 years old pilot working in a local airline company. He has been a first officer for 6 years before he is promoted to captain 1 year ago.
Tristan comes from a single parent family. He stays with his mother, whom he is very close and protective of. His father left for another woman when he was 12 year old. As such, Tristan does not believe in marriage and has no intention to look for one despite the constant nagging from his mother.
Tristan has always been active in sports. Through his high school and college years, he has been the captain of the basketball team, and a member of the dragon boat team. While his busy flight schedule does not permit him to commit to external sports group now, he remains active and enjoys a good gym work out whenever he can.
Tristan believes in the good things in life.
Tristan’s fashion mantra is always dressed up. He equates brand to quality and relish the fact that people around him regard as being metrosexual (and one of good fashion sense). His big salary means that he has no qualms about spending $300 for a pair of cuff links as long as it is a brand and design he likes.
It is also his routine to pamper himself with massages, especially after a long flight. This relaxes both his mind and body after being cramped up in his pilot seat for sometimes more than 24 hours. The plus point of being a pilot is that he gets a taste of massages from all around the world. If you asked, he would tell you that Thailand is where you get the best massages.
The nature of Tristan’s job involves an abundance of socialising opportunities. Rather than disregarding them, Tristan takes pleasure in chilling out with his teammates whenever he is out station.
Tristan also has a close group of pals whom he knew back in high school. They remain close even though everyone has different work and family commitments. They meet up on every last Friday night of the month, a night they call Super Friday.
When he is not out, Tristan spends his “me time” by engaging in computer games, which feed his competitive self. Tristan thrives on stimulation and the sense of achievement. He is also picking up electric guitar and feels a great sense of achievement whenever he beautifully finishes a piece of music score.
FOUR PLEASURE ANALYSIS OF TRISTAN
PHYSIO-PLEASURE
Being a pilot can be strenuous both physically and mentally. Tristan needs to maintain his balance to ensure he is clear headed each time he is on the pilot seat.
Need pleasure: Physical work out to keep him fit and in shape
Appreciate pleasure: Massages to relax his body, probably accompanied with soothing music and some aromatherapy
SOCIO-PLEASURE
Tristan is a sociable fellow by nature. He balances his work and family/friends time, whereby the latter is especially important to keep him sane.
Need pleasure: Tristan treasures the relationship with his mother very much and spends time with her as far as he can.
Need pleasure: Super Friday with his favourite pals to just hang out and update each other about their lives
Appreciate pleasure: Chills out with teammates when out station
PSYCHO-PLEASURE
Tristan thrives on stimulation and the sense of achievement. He views the former as a must; and the latter as something he strives to continuously inject into his life.
Need pleasure: Being stimulated is important to Tristan. When he is not out flying the plane, computer games is his alternative for the sense of competitiveness.
Appreciate pleasure: Picking up an instrument, the electric guitar, is something Tristan is not familiar with and this gives him an immense sense of achievement.
IDEO-PLEASURE
Tristan works towards being an all rounder, look-wise and career-wise.
Need pleasure: Being metrosexual is part of Tristan’s identity, one that he deliberately maintains.
Appreciate pleasure: Tristan is recently promotion to captain and is looking forward to developing his career further as the opportunity arises.
PRODUCT BENEFIT SPECIFICATIONS
From the above, we can conclude that Tristan does not rely on his phone a lot. He needs a lifestyle phone, rather than one that is highly functional.
Tristan’s phone will have the features as follow:
- Echoes his metrosexual identity
- Fits his dressy image
- Exclusive and unique
- Branded since he equates brand to quality
- Quadband and WCDMA enabled to allow use all over the world
- Currency converter
- Weather forecast function
- Scheduler to arrange his appointments with family and friends and also to track his flights
I will recommend: Vertu Ascent Ti
Vertu’s tagline says: “Vertu, exclusively crafted handsets for individuals who only accept the best”. That explains Tristan very well and contains all the above functions necessary for his daily routine.
Addedum: The racetrack details on the Vertu Ascent Ti remind me of airplane wheels and analogise the fast speed of the airplanes. Somewhat very apt!
